Do Re Me Creative is a multidisciplinary creative agency delivering brand experiences, strategic communications, content solutions, bold activations, for-purpose social projects and innovative public programs across the commercial and government sector.

We believe in risk-taking, challenging norms and making things happen. No matter what. Our work cuts through the clutter, cultivates authentic connections and builds active urban villages where community, culture and creativity merge – on and offline. 

Madeleine grummet


Madeleine Grummet is a serial entrepreneur, speaker and journalist obsessed with startups, the sharing economy and harnessing business communities for positive social change. 

Founder & CEO of Do Re Me Creative, Founder of the Wise Women project, Co-Founder of lloci and with a Master of Entrepreneurship from the University of Melbourne, Madeleine spent years in the storied world of journalism and media (News Corp, Herald-Sun, Nine Network, ACP, Murdoch Magazines) and is still constantly blown away by the power of shared storytelling and its capacity to ignite change. 

Madeleine Co-Founded girledworld in 2016 to build the next generation of female leaders, founders and STEM champions and has mission to build a community of 1 million girls by 2020. girledworld is generously supported by Airbnb, IBM, Atlassian, Girl Geek Academy, MAP, Victorian Government, Foundation for Young Australians, Wade Institute and the University of Melbourne and will deliver a Summit in June 2017.  

Madeleine regularly speaks on female leadership and entrepreneurship, is on the board of the Human Rights Arts and Film Festival and Cool Australia, the Advisory Board for NewCo and Space2B and provides mentorship and consulting across APAC via the Everwise platform to a range of female clients on leadership, strategy and innovation.

She also has four daughters who are cultivating enterprise skillsets day by day.

Madeleine is passionate about the startup ecosystem, female empowerment, diversity and workforce participation, and was recently in Silicon Valley where she deep-dove the innovation labs, Lean-Agile approaches, secret sauce and exponential technologies of Google, Airbnb, Twitter, Tesla, IDEO, Box, Silicon Valley Robotics, Singularity University and other game-changers. This was a phenomenal trip further fuelling her startup engine and passion for smart cities.  

Do Re Me Creative was founded to spark ideas, engage audiences and build communities through experiential marketing, brand strategy and large-scale public events, specialising in creative campaign creation, multi-channel content and project management. 

What drives me?
Curiosity. Smart cities. Problems that need solving. 

Because in a shifting global, consumer-driven economy hungry for ideas, we need more shared stories, agility, humanity, imagination, innovation, collaboration and diversification to drive rapid growth, shake up the status quo and mine the human-centered stuff that matters. 

It matters to me that I do work that matters.

Get in touch if you do too.


      WHAT WE DO

  • Public Programs



  • Brand Activations

  • Creative Events

  • campaign projects



We're very social. connect, chat + chew the creative fat @doremecreative